1. Create an Intriguing Website: Make sure your website is visually appealing, easy to navigate and that it has all the relevant information about your restaurant. Take advantage of modern technology and use photos, videos and other multimedia options to showcase your unique dining experience.
2. Leverage Social Media: Utilize popular social media channels such as Facebook, Twitter, Instagram and Pinterest to promote your restaurant. Post frequently about specials, menu changes and engaging content that will draw people in.
3. Launch Referral Programs: Create a referral program that rewards existing customers for bringing in new diners. This could be anything from a free dessert, discounted meal or a gift card to the restaurant.
4. Partner With Local Businesses: Connect with local businesses that share your target audience and create a mutual promotion campaign where you both benefit from referrals and cross-promotion.
5. Craft an Email Newsletter: Develop email newsletters that are personalized to each customer’s preferences. Include exclusive coupons and deals, recipes from the chef, special holiday menus and other useful information which will keep them coming back for more.