1. Leverage Influencer Marketing: Reach out to influencers surrounding running, such as professional athletes and active bloggers, to share your store’s brand name and the products you carry.
2. Sponsor Local Races: Sponsor local races in order to get your name out there, as well as to provide product discounts for the participants.
3. Create a Referral Program: Provide incentives for current customers who refer new customers to your store, such as discounts or freebies.
4. Utilize Social Media: Leverage social media platforms like Instagram and Facebook to reach out to potential customers, advertise deals, and feature new products.
5. Promote Value-Added Services: Offer value-added services for customers, such as in-store gait analysis to customize their running shoes or personal training sessions with local athletes.