1. Develop an Online Presence: Create a website, blog and social media pages such as Facebook, Twitter and LinkedIn. Update your content regularly with helpful information about accounting topics, news, tips and more. Utilize SEO techniques like keywords and meta tags to make sure your pages are easily found online.
2. Publish Newsletters: Create a newsletter to keep your clients informed about news, trends and changes in the accounting world. Send out quarterly or monthly newsletters with helpful information relevant to their businesses. Invite customers to ask questions or provide feedback through the newsletter as well.
3. Participate in Networking Events: Attend accounting conferences, workshops and trade shows to meet potential clients. Use these events as an opportunity for people to get to know your firm by introducing yourself and exchanging business cards.
4. Referral Program: Encourage customers who had a positive experience with your firm to refer friends and colleagues. Offer incentives such as discounts or free services for each referral.
5. Offer Free Consultations: Make yourself available for free consultations with potential clients. This will give them an opportunity to get to know you and your firm, as well as ask questions about the accounting services you offer. The goal is to build relationships and eventually turn these prospects into paying customers.