1. Create an Engaging Website: Creating a website for your art restoration business is essential in today’s digital age. It gives potential customers the ability to learn more about the services you provide and contact you directly for help with their needs. Make sure your website is professional, user-friendly and includes compelling visuals of your work.
2. Utilize Social Media: Use social media to connect with people who may need help restoring their artwork. Develop a strategy which outlines the types of content you will post, such as before and after photos of pieces you’ve restored or behind the scenes videos of your process. Give followers a glimpse into your art restoration journey, and be sure to use targeted hashtags and keywords to reach more potential customers.
3. Network with Local Businesses: Reach out to local businesses for referrals or partnerships. You may be able to strike up an agreement with them where they refer their clients to you for restoration services. You could also offer discounts or free consultations in exchange for referrals.
4. Create a Blog: Start a blog that discusses the importance of art restoration and the techniques you use to restore artwork. Your insights will be valuable resources for those who are looking to have their own pieces restored, and it can help establish your credibility as an expert in the field.
5. Participate in Art Shows: Attend local art shows to meet potential customers and showcase your work. Make sure you have business cards, brochures or flyers that explain what services you provide, so people can easily find you if they need your help. You could also offer special discounts at these events, so people are more likely to use your services.