1. Create a website and use SEO techniques to drive organic traffic. Build out the website with visuals, content, contact information and an online booking system for customers so they can book services easily.
2. Utilize social media platforms like Facebook, Instagram, Twitter and YouTube to generate awareness of your business and engage with customers. Post content regularly to build a solid online presence.
3. Develop a referral program to encourage existing customers to refer new boat owners in the area. Offer discounts or promotions for each successful referral that books an appointment with you.
4. Reach out to local businesses and organizations that target boat owners and discuss potential collaborations or sponsorships.
5. Host events throughout the winter season to highlight the importance of boat winterization and the services you offer. Invite potential customers, local media and influencers in your industry to participate.