1. Utilize Social Media: Create an active social media presence on popular platforms like Facebook, Instagram, and Twitter. Post attractive visuals of your installations and showcase customer testimonials to draw in potential customers.
2. Partner with Local Businesses: Reach out to neighboring businesses and offer them discounted services in exchange for referral business.
3. Advertise Locally: Take advantage of local advertising opportunities such as radio spots, newspaper ads, and flyers placed in high-traffic areas like supermarkets or malls to reach a larger audience.
4. Start an Email Campaign: Create a newsletter or email list that customers can sign up for to receive discounts and promotions.
5. Host a Competition: Encourage people to share their best Christmas lights installations on social media using your unique hashtag. Offer prizes or discounts to the most creative entries as an incentive.