1. Develop a Loyalty Program – Create a loyalty program that rewards your customers for returning each year and encourages them to purchase more trees or additional products. Offer discounts, freebies, or any other incentives that will encourage customers to come back year after year.
2. Utilize Social Media – Make sure to create and maintain an active presence on all major social media outlets such as Facebook, Instagram, Twitter and Pinterest. Use these channels to promote your farm, advertise deals or specials for the season, and keep customers up-to-date on any changes you might make.
3. Customize Your Trees – Create a unique and enjoyable experience for your customers by offering customizable trees. Give them the option to customize their tree with specific colors, personalized ornaments, or other features that make it special for each family.
4. Take Advantage of Local Events – Attend local events in your area such as fairs or festivals, or even partner with other local businesses to arrange special events. This will help you get your name out there, while also putting your farm in the limelight.
5. Participate in Community Outreach – Get involved in the community by partnering with local schools and charities to offer trees for their holiday activities. You can also donate a portion of your proceeds to charities, which will help spread the word about your business.