1. Create a Social Media Presence: Establishing a social media presence is essential for promoting any business, and a commercial aviary is no exception. Using platforms such as Facebook and Instagram, create engaging content that showcases your aviary’s unique qualities and offerings to potential customers. Use the platform to share photos of your birds in their habitats, highlight events at the aviary, and post content that interests your target audience.
2. Develop a Referral Program: A referral program can be an effective way to drum up new business for your commercial aviary. Offer incentives such as discounted admission or exclusive offers to customers who refer others to visit your aviary. This will increase brand awareness and bring in more customers.
3. Offer Discounts and Coupons: Offering discounts and coupons can be a great way to draw people in for their first visit to the aviary, as well as encourage repeat business. Consider offering discounted admission rates for groups or families, special rates for locals, or coupons that can be used towards the purchase of merchandise.
4. Launch an Email Newsletter: An email newsletter is a great way to keep customers informed, while also providing you with an opportunity to promote specials, discounts and other events at your commercial aviary. Include interesting content in each issue, such as bird facts or stories about the birds at the aviary.
5. Host Events: Hosting special events at your commercial aviary can be an effective way to build relationships with customers and create positive exposure for the business. Consider offering bird-watching classes, lectures, or other educational programs that will draw people in to experience your aviary firsthand.