1. Social Media – Leverage online platforms like Instagram, Facebook, and Twitter to share photos of the compost products and gardening tips with your target audience. Also, use hashtag campaigns to build an online presence.
2. Website & Blogging – Create a website for your compost business and start a blog to share recipes, gardening advice, and tips. Use SEO tactics to optimize the website content for search engines and create backlinks from other websites to increase visibility.
3. Networking Events – Attend industry related events such as trade shows, conferences, and farmers markets where you can meet prospective customers face-to-face.
4. Direct Mail – Create brochures and mailers that highlight the benefits of using compost, such as improving plant health, eliminating chemical fertilizers, etc.
5. Public Speaking – Offer to give lectures at local garden clubs or community centers about composting and gardening tips. This is a great way to increase your visibility and connect with potential customers.