1. Develop an Engaging Social Media Presence: A strong presence on social media can help attract potential customers and allows you to interact with them in real-time. Make sure you post regularly, use visuals and videos, create polls, and engage in conversations with your customers.
2. Offer Loyalty Programs: A loyalty program is a great way to reward your loyal customers and encourage them to keep coming back. You can offer discounts, freebies, or other incentives in exchange for their loyalty.
3. Create Referral Programs: Word-of-mouth referrals are one of the most powerful marketing tools available. Offer incentives such as discounts or free items for customers who refer new customers to your business.
4. Take Advantage of Local Events: Participating in local events is a great way to reach new people and introduce them to your frozen yogurt business. Sponsor, host, or participate in events such as festivals, flea markets, art shows, or other community gatherings.
5. Leverage Online Resources: Create a website for your business and optimize it for search engines to increase its visibility on the web. Additionally, consider advertising online through PPC (Pay-Per-Click) campaigns or by partnering with influencers in order to reach larger audiences.