1. Utilize Social Media – Create a social media presence, update regularly with content and engage with your customers. Share information about new products, flavors or specials you are offering.
2. Offer Free Samples – Hand out free samples of your ice cream products to attract more customers.
3. Hold Contests – Give away free ice cream cones or related merchandise in exchange for a customer’s participation in contests and giveaways hosted on your social media pages.
4. Make it Mobile – Take your business to the streets! Drive around high-traffic areas, such as parks or beaches, to increase foot traffic and attract more customers.
5. Use Promotional Materials – Create flyers, posters, and other promotional materials to spread the word about your business. Distribute them in high-traffic areas or offer them as discounts to loyal customers.