1. Host a Launch Event: To kick off your Specialty Suit Store, host an event that will draw attention to your new business. Invite local press to attend and create an exclusive feeling of the launch by inviting only select customers who are interested in suits.
2. Use Influencers: Find influencers who have an audience interested in suits and sponsor them for product reviews and styling tutorials. This can be done through Instagram, YouTube or other social media outlets.
3. Offer Discounts: Everyone loves a good deal! Create discounts and sales promotions to draw customers into your store. You could also offer special deals on certain days such as “Suited Sundays” or “Suit Up Mondays”.
4. Create an Online Presence: Use the power of the internet to build a strong presence for your business. Make sure you have an up-to-date website, create a blog and use social media to reach customers far and wide.
5. Utilize Referral Programs: Offer existing customers discounts or other incentives when they refer their friends and family to your store. This is an effective way to gain new customers while also showing appreciation for your loyal ones.