1. Use Social Media: Leverage the power of social media platforms such as Facebook, Twitter, Instagram and YouTube to reach out to potential customers. You can create content about woodworking projects, tips and tricks, or highlight customer stories and reviews.
2. Establish an Email Newsletter: Communicate with your current and potential customers through email newsletters, so they can stay up-to-date on promotions, events or new products you are offering.
3. Participate in Trade Shows: Participate in trade shows to showcase your products and services directly to potential customers. You can also network with other businesses in the woodworking industry and establish partnerships.
4. Run Promotions and Discounts: Offer promotional discounts on your products or services to attract new customers, as well as retain existing ones.
5. Launch an Affiliate Program: Allow affiliates to promote your business through online reviews, blog posts and social media posts. Affiliates earn a commission when customers purchase your products or services, giving them an incentive to promote your business.