1. Social Media Engagement: Reach out to potential customers with an active and engaging presence on social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. Post regularly about new menu items or deals, answer questions quickly and offer exclusive content only available online.
2. Take Advantage of Food Delivery Services: Take advantage of popular delivery services such as UberEats and DoorDash to maximize your reach with customers who are not within driving distance from your restaurant.
3. Utilize Influencers: Find social media influencers that have a large following related to food, restaurants, and fast food to help promote your restaurant. This can be done through sponsored posts or exclusive deals given only to their followers.
4. Leverage Loyalty Programs: Create a loyalty program for customers that order from your restaurant frequently, offering incentives and discounts for their patronage.
5. Participate in Local Events: Attend local events such as farmer’s markets, festivals, and concerts to promote your restaurant. This will allow you to engage with potential customers in person and create a lasting impression.