1. Create a Loyalty Program: Creating a loyalty program is an effective way to reward and incentivize customers for their continued patronage. Offer discounts or free items after they’ve purchased a certain number of bagels from your shop. This will make them feel appreciated, and it will encourage them to come back.
2. Utilize Social Media: Take advantage of social media platforms like Instagram and Facebook to promote your bagel shop. Post pictures of your delicious creations, host giveaways or contests, and interact with customers by replying to comments and answering questions. You can also use paid advertisements to reach a larger audience.
3. Collaborate with Local Businesses: Partner up with other local businesses to increase your visibility and attract potential customers. You could offer discounts if people show their receipts from the partner business when they purchase something from your shop, or vice versa. Additionally, you can host events in collaboration with these businesses such as a brunch or happy hour.
4. Host Events: Hosting events such as tastings, bagel-making classes, or celebrations for special occasions are great ways to get people in the door and promote your shop. Not only will these events bring in more customers, but they’ll be more likely to spread word about your business, too.
5. Send Out Discounts and Promotional Material: Offering discounts or promotional material such as coupons to customers is a great way to attract new business while also keeping current customers engaged. You can send out emails or direct mailers with these offers, or you can even put them in local newspapers and magazines. This will help to spread awareness of your shop and encourage more people to come in.