1. Utilize Social Media: With the vast majority of people on social media, it’s essential to make sure your studio has a presence. Create a website and corresponding accounts on the major platforms such as Facebook, Twitter, Instagram and YouTube. Post engaging content regularly, including pictures and videos of your instructors practicing aerial arts poses and techniques.
2. Connect with Local Businesses: Reach out to local businesses that may be interested in hosting a special event or class at your studio. This could include yoga studios, spas, fitness centers, etc. You can also partner with other local and creative businesses to offer discounts or special offers to their customers.
3. Host Workshops & Events: Hosting workshops and events are a great way to bring in new clients and keep existing ones engaged. Consider having an open house, hosting a guest instructor workshop, or creating a competition event for aerial arts students of all levels.
4. Offer Online Classes: Offering online classes is a great way to reach students who can’t make it to the studio in person, as well as those who may be located too far away from your area. You can offer pre-recorded classes or live streaming lessons for clients to enjoy from the comfort of their own homes.
5. Partner with Influencers: Find influencers who are interested in aerial arts and partner with them to promote your studio. You can offer free classes or discounts to their followers, which will increase brand awareness and attract new clients.