1. Establish a Loyalty Program: Giving customers rewards or discounts for frequent purchases can help keep them coming back to your bakery and build brand loyalty. You could also offer exclusive gifts or monthly discounts on select products to reward loyal customers.
2. Collaborate with Local Businesses: Look for neighboring businesses, such as cafes and restaurants, that use your bakery’s products. Offer them a bulk discount in exchange for promoting your bakery on their menus or social media channels.
3. Run a Giveaway Contest: Giveaways can be an effective way to drive new customers to your bakery. You could give away a gift basket of your bakery’s products or offer a discount on all purchases for one day.
4. Utilize Social Media: Social media platforms can be an effective way to promote your bakery and build relationships with customers. Create accounts on major social media sites such as Facebook, Twitter, and Instagram and post regularly about new products, special offers, and upcoming events.
5. Sponsor Local Events: Consider sponsoring a local event or charity that’s related to your bakery’s products. You could donate items for raffles or provide discounts on purchases at the event. This will help build relationships in your community and increase awareness of your bakery’s products.