1. Utilize Social Media: Use popular social media platforms like Instagram, Facebook and Twitter to market your catering business. Create engaging visuals of your food and post them with hashtags so customers can find you easily. Use influencers to share mouth-watering images of your dishes and give shout outs to those who post about their catering experience.
2. Network: Connect with other local businesses and host events that involve your catering services. Develop relationships with like-minded business owners to create referral programs, where customers may be able to get discounts when they hire your services through a referral.
3. Participate in Local Events: Attend local events and festivals as a caterer. This gives you the opportunity to meet potential customers, as well as network and collaborate with other event organizers or vendors. You can also use social media to advertise your presence at upcoming events so people know that you’ll be there.
4. Create an Email Newsletter: Email marketing is still one of the most successful methods of digital marketing. You can use email to keep in touch with your customers and remind them of upcoming events or specials you’re offering. Include the latest news, recipes and customer stories to keep your readers engaged.
5. Offer Discounts: Offering discounts is an effective way to attract new customers and encourage existing customers to return for more events. You can advertise special discounts on your website and social media or offer discounts to those who refer their friends and family.