1. Create an Engaging Social Media Presence: Use social media channels to build your brand presence, create content that engages customers and provide them with valuable knowledge about hot sauces.
2. Go Live on Platforms: Use platforms like Instagram, TikTok, and YouTube to create live streams where you can give insights into the behind-the-scenes of your hot sauce business.
3. Connect With Influencers: Reach out to influencers in the food and beverage industry and ask them to review or feature your product on their accounts.
4. Utilize Email Marketing Campaigns: Start an email newsletter campaign to stay in contact with customers, send them updates, product launches and exclusive offers.
5. Run a Competition: Host a competition for your customers where they can win products from your business as well as other prizes.