1. Utilize Social Media Platforms: Leverage the power of social media platforms such as Facebook, Instagram, Twitter and YouTube to reach out directly to your target audience. Create engaging content to increase brand awareness, offer exclusive deals for followers, and engage with your customers to build relationships.
2. Leverage Influencer Marketing: Reach out to influential individuals within the big & tall community who have an established platform to promote your store through sponsored posts, videos, or other forms of content.
3. Offer Promotions and Discounts: Establish a wide variety of promotions and discounts on your products to attract potential customers. Tailor these offerings to the big & tall market and provide exclusive deals for those who choose to shop with you.
4. Focus on Brand Visibility: Invest in advertisements, billboards, radio spots, etc., that feature your brand’s visual identity. Ensure that all of your media materials feature models who are representative of the big & tall community.
5. Utilize Email Marketing: Create newsletters, emails, and other forms of communication that allow you to reach out directly to your customers. Include exclusive discounts, new products, and upcoming sales in these communications to drive engagement with your store.