1. Research your target market – What types of clothing do they need? Do they prefer certain brands or styles?
2. Find an ideal location – Consider the size, traffic and customer access to the store.
3. Select and order inventory – Decide what type of big and tall clothing to carry, such as dressy or casual wear.
4. Hire staff – Consider style consultants or personal shoppers who are experienced in working with the big and tall market.
5. Market your store – Develop a marketing plan that includes traditional print advertising, social media campaigns, email blasts and other tactics for getting the word out about your store.
6. Set up a loyalty program – Offer discounts and other incentives to encourage repeat customers and build relationships with them.
7. Optimize operations – Establish systems for tracking inventory, customer service, sales and other key processes of the business.
8. Network with vendors – Partnering with suppliers can help you access the latest styles and trends in big and tall clothing.
9. Monitor feedback – Utilize customer surveys, reviews and other feedback to make improvements to the store operations and service.
10. Plan for growth – As your business expands, consider opening new locations or expanding into other markets that may be underserved.