1. Conduct Research – Take the time to understand the self-defense industry and how it works, what type of clients might be interested in training and what other services you can offer.
2. Create a Business Plan – A business plan will help you define your goals, set a budget, and plan for how you will achieve success.
3. Find an Appropriate Location – Consider factors such as cost, size, accessibility, and safety when choosing the right location for your business.
4. Get Certified – You will need to become certified in order to teach self-defense classes. Investigate certification programs to find the one that best fits your needs.
5. Purchase Equipment – Research what type of equipment is necessary for teaching classes, and purchase accordingly.
6. Promote Your Business – Create a website, social media accounts, and business cards to get the word out about your self-defense training business.
7. Develop a Curriculum – Outline the topics you will cover in your classes and be sure to include exercises that are appropriate for all skill levels.
8. Set Your Pricing – Decide how much to charge per class and consider offering packages or discounts for multiple classes.
9. Hire Staff – If you plan on growing your business and offering classes at multiple locations, you may need to hire additional instructors.
10. Market Your Classes – Reach out to local businesses and organizations about offering self-defense classes for their employees or members.