1. Leverage Social Media: Take advantage of social media platforms such as Facebook, Twitter and Instagram to promote your bait & tackle shop. Share photos, videos, special announcements or discounts in order to engage potential customers.
2. Connect with Local Anglers: Network with local fishermen and anglers in your area and offer them special discounts or incentives to visit your shop.
3. Host Community Events: Use community events as an opportunity to promote your business by having a booth, providing seminars or distributing promotional materials.
4. Develop Email Campaigns: Utilize email campaigns to send newsletters, alerts and promotions to your customer base.
5. Create a Loyalty Program: Build a loyalty program to reward customers for their repeat business as well as encourage new customers. This could be in the form of special discounts or points systems that can be redeemed for merchandise or services.