1. Develop a Loyalty Program: By offering rewards or discounts for repeat customers, you can create an incentive for them to become a loyal member of your bakery. Not only will this create customer loyalty, it will also help drive business to your bakery.
2. Create an Online Presence: Establishing a website and social media accounts can help to build your bakery’s brand and increase visibility. On these platforms, you can post updates about new products or promotions, as well as share customer reviews and photos.
3. Utilize Community Involvement: Look for ways to get involved in your local community. This could include partnering with a charity, sponsoring an event, or offering free samples at local markets or festivals. Community involvement helps to build brand recognition and shows customers that you care about the local area.
4. Offer Special Promotions: Introduce promotions such as discounts or special offers to drive more business to your bakery. You could also consider offering discounts for first time customers or for bulk orders.
5. Word of Mouth Advertising: Word of mouth advertising is one of the best forms of marketing—there’s nothing quite like a personal recommendation from someone you trust when it comes to choosing a product or service. Encourage satisfied customers to spread the word about your bakery by offering incentives such as discounts on future orders.