1. Develop an Online Presence: Create a website and leverage social media to increase your reach and create awareness of your Board Game Cafe. Leverage various platforms like Facebook, Twitter, Pinterest, Instagram and YouTube to build relationships with potential customers. Use these channels to share content about the games you offer, the cafe’s theme and atmosphere, and discounts.
2. Leverage Local Partnerships: Partner with local businesses to create marketing opportunities that will drive awareness and customers to your cafe. For example, offer discounts or freebies for customers who purchase items from the other business before visiting your cafe or offer a board game tournament with prizes sponsored by the partner company.
3. Create a Loyalty Program: Reward your customers for their loyalty by creating a loyalty program that rewards them with discounts, points or freebies. This will encourage repeat visits and make people feel valued.
4. Host Events: Hold special events such as tournaments or game nights to draw in more visitors and engage the local community. Advertise these events on social media, in your cafe and around town to draw attention.
5. Offer Group Rates: Offer discounted rates for large groups that book your cafe for a night of gaming. This allows people to create team-building or corporate activities centered around board games and increases awareness of your cafe amongst larger audiences.