1. Offer free samples – Nothing beats the power of a free sample. Giving away free single-serve bottles of your bottled water could be an effective way to get people to try it, and more likely become loyal customers afterwards.
2. Leverage influencer marketing – Find the right influencers in your target market and have them review, discuss and promote your product on their social media accounts. This can be an effective way to reach out to potential customers that may not know about your bottled water business yet.
3. Create a loyalty program – Offer rewards for people who become loyal customers. This can be anything from discounts, free shipping or even an exclusive access to some of your products.
4. Launch a creative ad campaign – Use creative visuals and videos to promote your bottled water business in different channels like YouTube, Google Ads, Facebook Ads etc. This can help you reach out to more potential customers that may not know about your business yet.
5. Utilize word-of-mouth marketing – Encourage satisfied customers to leave positive reviews about your product on social media or other review platforms like Google, Yelp and TripAdvisor.