1. Create a Social Media Presence: Use social media platforms such as Facebook, Twitter and Instagram to engage with potential customers and build brand awareness. Post photos of your bus tours, share customer reviews, and provide information about upcoming trips.
2. Advertise Online: Invest in online advertising to reach a wider audience. Utilize pay-per-click (PPC) campaigns on search engines and display ads on websites related to travel and tourism.
3. Develop an Email Newsletter: Reach past customers, potential customers and business partners with regular email newsletters. Include interesting stories about places you visit on your tours, discounts and upcoming events.
4. Offer Special Discounts: Promote your bus tours by offering special discounts to customers who book in advance or purchase multiple tickets.
5. Partner with Local Businesses: Establish relationships with businesses related to your industry, such as hotels and restaurants in the areas you explore on your trips. Leverage their resources to cross-promote each other’s services and benefit from referrals.