1. Make use of social media: Utilize popular platforms such as Twitter, Instagram, and Facebook to advertise your candy store and promote upcoming events or special offers. You can also create campaigns and targeted ads to reach a wider audience.
2. Offer loyalty programs: Reward customers for their continued support by offering discounts, special deals, and exclusive offers. This will encourage repeat visits and loyalty to your store.
3. Develop an email list: Start gathering emails from customers and send out regular newsletters or promotional emails that feature discounts, new product lines, or special events in the store.
4. Create a website: A professional, informative website helps to establish your brand and creates an online presence. You can also use the site to create further marketing campaigns and expand your reach even further.
5. Create a referral program: Ask customers to refer their friends or family members, and offer incentives such as discounts or free samples for doing so. This is a great way to build your customer base and increase brand awareness.