1. Leverage Social Media: Take advantage of popular social media channels, including Twitter, Instagram and Facebook, to connect with potential customers. Use these platforms to share information about new products, updates on seasonal festivities and showcase pictures of your cider-making process.
2. Hold Events: Host special events, such as apple-picking festivals, to draw in large crowds of customers. Create a fun atmosphere at the event by offering live music and activities for every age group. Additionally, offer a variety of food and drinks made with your fresh pressed cider products.
3. Network Locally: Make an effort to network with other local businesses, such as farmers markets or grocery stores. Consider collaborating on special promotions that offer discounts when purchasing both your products and the other business’s together.
4. Take Advantage of SEO: Establish a website for your Cider Mill and use search engine optimization (SEO) tactics to improve visibility and website rankings in search engines. Use relevant keywords and phrases to increase your chances of appearing in the top search results.
5. Create a Loyalty Program: Develop a loyalty program for regular customers so they can continue to purchase from you. Offer rewards or discounts after customers reach certain milestones, such as buying five bottles of cider or attending multiple events. This will help increase customer loyalty and repeat business.