1. Develop an Engaging Website – Create a website that highlights your cigar shop’s products and services, including information on the types of cigars available and any special offers you may have. Include attractive visuals, such as photos and videos, to draw customers in and entice them to browse your offerings.
2. Create Social Media Pages – Social media is an effective way to reach potential customers and build relationships with current ones. Make sure you post engaging content about cigars, including reviews of different brands, helpful information for cigar enthusiasts, and updates on any specials or promotions you are offering.
3. Hold Cigar Tastings – Invite potential customers to your shop for cigar tastings and pairings. This will give them a chance to sample different cigars and potentially find their new favorite. It will also create a positive association with your shop as they go away with a great experience.
4. Email Campaigns – Develop an email list of current and potential customers. You can use this list to send out promotions, discounts or new product information. You can also segment the list into different categories to ensure that those who receive emails are truly interested in cigars.
5. Network with Other Businesses – Reach out to other businesses in your area and see if you can form a partnership. This could be anything from offering discounts to customers who mention the other business or vice versa, hosting an event at one of your respective locations, or simply cross-promoting each other’s services online.