1. Create an App or Loyalty Program – Provide customers with an easy way to stay connected to your store and receive rewards for their purchases. Consider offering discounts, coupons, special offers or loyalty points when customers use the app or join a loyalty program.
2. Utilize Social Media – Establish a presence on the major social media platforms and create content that will engage your customers. Post special deals, photos of store products, or ask customers for feedback to help get the word out about your store.
3. Bring in Local Talent – Invite local bands, comedians, authors, and other professionals to come in and perform for your customers. The more unique the experience, the better.
4. Host Events – Having special events at your store is a great way to bring in new customers and keep current ones coming back. Consider hosting a tasting event or an art show featuring local talent.
5. Give Back – Show your customers that you care about the community by partnering with local charities or donating a percentage of proceeds to a cause. Customers will be more likely to support a store who cares about its impact.