1. Leverage Social Media – With the popularity of social media, especially among millennials, utilizing digital marketing is a great way to get your message out. Create an official page for your B&B on platforms such as Facebook, Twitter, and Instagram and use it to reach potential customers. Post regularly about topics that are related to your B&B, such as eco-friendly initiatives or local attractions and events.
2. Develop an Email List – Create a newsletter or email list that is dedicated to sharing news and updates about your business, including discounts and special offers for subscribers. Promote this email list on your website and social media pages.
3. Collaborate with Local Businesses – Partner up with other local businesses that are related to the hospitality industry, such as restaurants or transportation companies. This will give you additional exposure and help drive more customers to your business.
4. Launch a Referral Program – Offer incentives to customers who refer friends and family members to your B&B. This could include discounts or free stays for both the referrer and the customer they referred.
5. Create a Video – Invest in creating a promotional video that showcases why people should stay at your Eco-Friendly B&B. You can use this video on social media, your website, and other marketing materials.