1. Establish a Social Media Presence: Take advantage of the different social media platforms like Facebook, Twitter, Instagram, and Snapchat to promote your etiquette training business. Use these channels to share tips and advice about proper etiquette, introduce your services and engage with potential customers.
2. Create a Newsletter: Develop an email newsletter that provides helpful etiquette tips and advice to subscribers on a regular basis. With each newsletter, include a call-to-action that encourages readers to learn more about your services or booking an appointment with you.
3. Leverage Word of Mouth Advertising: Word of mouth is still one of the best ways to advertise for any type of business. Ask your current customers to spread the word about your services and offer incentives to those who refer friends and family members.
4. Host an Event: Hosting a free event or webinar related to etiquette topics can be a great way to attract potential clients and increase brand awareness. Invite local professionals or etiquette experts to speak and provide valuable content that attendees can leave with.
5. Utilize Online Platforms: Take advantage of online platforms such as LinkedIn, Quora, Reddit and other similar sites to promote your services. Share helpful advice about proper etiquette in different professional scenarios, answer related questions and interact with potential customers.