1. Develop a Strong Online Presence: Have a website and utilize social media platforms such as Facebook, Instagram, Twitter, and YouTube to showcase your services, products and projects. Additionally, creating an email newsletter with helpful content can keep customers informed of any new developments in your business.
2. Establish a Loyalty Program: Offer discounts and incentives to repeat customers by creating a loyalty program that rewards customers for their repeated patronage. This will help build customer relationships and increase brand awareness in the process.
3. Participate in Local Events: Sponsor local events such as fairs, garden shows or workshops to increase visibility and goodwill in the community. Additionally, this will help you develop relationships with potential clients that could lead to future business opportunities.
4. Leverage Referrals: Ask your current customers for referrals by providing them with a discount or gift card if they refer someone who ultimately becomes a customer of your landscape design business. This will not only help you increase your customer base but also build trust in the process.
5. Utilize Print Advertising: Place ads in local newspapers, magazines or other publications to reach potential customers who may not be utilizing digital platforms. Additionally, having a creative design for your ad can help make it stand out from the competition and attract more attention.