1. Create a Local Buzz: Reach out to local pet stores and groomers, attend small business fairs, and network with other pet professionals in the area. This will help spread word of mouth about your pet-sitting business.
2. Optimize Your Website and Social Media: Focus on creating content for your website that appeals to pet owners, such as recent pet-sitting experiences, tips for choosing a pet sitter, and answer frequently asked questions. Similarly, promote your business across all social media platforms to maximize reach.
3. Leverage Reviews and Testimonials: Ask current and past customers to leave reviews on your website or social media. This will help build trust and credibility in the pet-sitting community. You can also reach out to customers for video testimonials which adds a more personal touch.
4. Offer Referral Incentives: Offering incentives such as discounts and gift cards is an effective way to encourage current customers to refer your business.
5. Run Targeted Ads: Utilize advertising platforms such as Google AdWords and Facebook Ads in order to reach a larger audience and generate leads. Be sure to target ads specifically towards pet owners by creating a custom audience.