1. Target Your Audience: Research your target audience to determine the most effective channels to reach them and tailor your messages accordingly. Be sure to consider age, gender, location, interests, etc.
2. Get Social: Create a presence on social media platforms such as Facebook, Instagram and Twitter. Update regularly with content that will engage your followers and encourage them to interact.
3. Offer Incentives: Offer discounts, promotions or incentives for appointments or referrals. This will not only increase business but also help build brand loyalty.
4. Maximize Word of Mouth: Reach out to friends and family and ask them to spread the word about your business. Ask your current customers to post reviews and share their experiences.
5. Invest in Quality: Invest in quality materials, equipment and customer service to ensure the best possible experience for visitors to your shop.