1. Develop a Social Media Presence: Take advantage of the power of social media by creating pages for your walking tour business on popular platforms such as Facebook, Twitter, and Instagram. Post regular updates about your tours and consider running promotions or contests to encourage people to follow and share your content.
2. Reach Out to Influencers: Identify relevant influencers in your area who have an audience of people interested in walking tours. Reach out to them with a special offer or discount and ask that they promote your business on their social media profiles.
3. Create a Mobile App: Developing a mobile app for your walking tour business can be a great way to engage potential customers and make it easier for them to book tours. You can also use the app to send out notifications about special offers and new tours.
4. Create Engaging Content: Share helpful information and stories related to your walking tours on your website, blog, or social media profiles. This will help to engage potential customers and build your brand as an expert in the field.
5. Partner with Local Businesses: Consider partnering with local businesses or organizations that have a similar target audience. This can be a great way to increase exposure for your business and drive more people to book tours.