1. Develop a Loyalty Program: Offer customers discounts, loyalty points and other rewards for using your water taxi services regularly. This will encourage them to come back time and time again.
2. Utilize Social Media Platforms: Leverage social media platforms such as Facebook and Twitter to reach potential customers. Offer discounts for first-time users, and post interesting content about your business that can help draw in new customers.
3. Collaborate with Local Businesses: Reach out to local businesses and offer discounted group rates to their employees. This will help increase the visibility of your water taxi services while also giving people incentive to use your service.
4. Offer Referral: Give customers incentives for referring their friends and family to your water taxi services. This could be a discount or free ride for the referrer, or something similar that will entice them to spread the word about your business.
5. Create Targeted Ads: Invest in targeted online and offline ads to reach more potential customers. Consider where your target audience would be most likely to see the ad (such as on radio or TV) and tailor it accordingly.