Pros:
-Sushi is becoming increasingly popular, meaning that there can be excellent returns for those who enter the market early.
-It is a relatively low-cost business to start, as raw ingredients are inexpensive.
-A sushi bar can offer an intimate atmosphere that customers will enjoy.
-Sushi restaurants can be easily customized based on the preferences of their target audience.
Cons:
-There is strong competition in the sushi restaurant market, so it can be difficult to stand out from the crowd.
-Sushi restaurants require highly trained and experienced chefs in order to produce quality dishes.
-High customer expectations mean that customer service must be impeccable.
-The cost of ingredients can fluctuate depending on growing seasons, making budgeting more difficult.