1. Research the Market: Get a feel for the calligraphy market by researching current trends, industry professionals and competition.
2. Develop Your Brand: Create a unique business identity to differentiate your company from other calligraphers.
3. Select Your Services: Decide what type of services you want to offer, such as custom invitations and stationery products, envelope addressing, specialty products and wedding paper goods.
4. Purchase Materials & Equipment: Invest in the necessary tools for the business, from calligraphy pens and ink to a computer and printer.
5. Create A Portfolio & Website: Showcase your best calligraphy work, from logos to special projects. Also create a professional website to promote your business and attract new customers.
6. Promote Your Business: Develop relationships with wedding planners and stationers who may be interested in featuring your work.
7. Set Your Rates: Determine a pricing structure that works for you and is competitive in the market.
8. Develop A Business Plan: Create a detailed business plan that outlines goals, marketing strategy, financial projections and operating procedures.
9. Secure Licensing & Insurance: Apply for any necessary permits or licenses, such as a business license and general liability insurance.
10. Manage Your Business: Create organizational systems to ensure operations run smoothly, from bookkeeping and invoicing to customer service.