1. Research the market: Research your local area to identify any competitors and what their offerings are, as well as the typical pricing ranges in your region.
2. Purchase necessary equipment: Invest in professional-grade camera gear, lighting equipment, backdrops, props and other items you’ll need to provide quality photos.
3. Create a website: Develop an online portfolio to showcase your work and list the services you offer, including packages and prices.
4. Develop a business plan: Outline how you will market yourself and handle customer service, accounting and bookkeeping tasks. Consider building a team if you plan to become a full-time photographer.
5. Set your pricing: Research similar businesses in your area and decide on package prices that are fair and competitive.
6. Promote yourself: Reach out to wedding planners, event halls and other vendors in the industry to join referral networks. Consider advertising on social media and wedding blogs as well.
7. Prepare for the big day: Make sure you have back-up camera gear, extra batteries and plenty of storage space available.
8. Invest in insurance: Acquire general liability insurance to protect yourself from any potential legal issues that may arise.
9. Stay organized: Create a filing system to keep track of your contracts, invoices and other important documents.
10. Develop relationships with vendors: Reach out to local florists, venues and caterers so that you can get referral business in the future.
11. Network with other photographers: Attend photography workshops and conventions to stay up-to-date on the latest industry trends.
12. Consider joining professional associations: Joining a photographers’ association will provide you with valuable resources and networking opportunities.
13. Create an after-sales service: Develop a post-wedding sales package so that couples can purchase prints, albums and other keepsakes.
14. Have a backup plan: Establish a contingency plan in case of inclement weather or other unforeseen issues that may arise during the wedding day.
15. Follow up with clients: Make sure you thank your clients for their business and ask them to provide feedback after they’ve seen the finished photos.