1. Establish the Legal Structure of Your Business: Before you can begin setting up your beer garden, it is essential to determine how your business will be structured. You must decide if you want to register as a corporation, partnership or sole proprietorship in order to gain access to necessary permits and licenses.
2. Secure Necessary Permits & Licenses: After you determine the legal structure of your business, you must acquire permits and licenses to operate a beer garden. Depending on your location, this can include: liquor license, zoning permit, health permit and fire safety inspection certificate.
3. Select an Appropriate Location: The success of a beer garden is highly dependent on its location. It is important to select an area that is close to other businesses or attractions that will bring in customers and generate foot traffic.
4. Design the Layout & Furnishings: Once you have chosen a suitable location, you can begin designing the layout and acquiring furnishings for your beer garden. This includes tables, chairs and other pieces of furniture that fit your desired aesthetic.
5. Stock Up on Supplies: Make sure you are fully stocked up on supplies before opening day. This includes items such as glassware, ice, napkins and serving trays in addition to the beer selection that is offered at your beer garden.
6. Promote & Market Your Business: Once everything is in place, it’s time to spread the word about your new beer garden! Utilize various marketing strategies such as social media, print ads and promotional events to reach out to potential customers.