1. Research the local market and identify potential customer base.
2. Create a business plan outlining your vision, target customers, projected costs, and pricing strategy.
3. Set up your store by securing a retail space; obtain necessary permits and licenses; purchase furniture, fixtures, and equipment; and stock the store with fish, tanks, food, and accessories.
4. Develop a marketing strategy to promote your store to local customers.
5. Set up an online presence for the shop and create social media accounts for further promotion.
6. Hire knowledgeable staff members who can provide good customer service and answer questions.
7. Make sure your store is up to health and safety regulations by conducting regular water tests and cleaning tanks regularly.
8. Regularly update your inventory, providing a variety of fish species and accessories to keep customers interested.
9. Track sales data and adjust prices or stock items based on customer trends and preferences.