1. Research the Market – Understand the competitive landscape and identify target customers.
2. Secure Licensing & Certification – Obtain licenses from relevant government bodies, obtain insurance coverage and get certified in scuba diving instruction.
3. Create a Business Plan – Outline sources of revenue, determine pricing structure and plan for marketing and promotion.
4. Source Equipment – Get reliable scuba diving equipment to meet safety standards.
5. Secure a Location – Decide whether the business will be mobile or based in a physical location, such as a dive center.
6. Build a Website – Create a modern website to promote the business and accept online bookings.
7. Hire Staff – Recruit competent staff, such as dive masters and instructors, to meet operational needs.
8. Develop Training Programs – Design courses for basic scuba diving instruction, underwater photography and more.
9. Market & Promote Business – Use social media, local advertising and other methods to reach potential customers.
10. Monitor Performance – Track customer feedback and make timely adjustments to keep business operations running smoothly.