Pros:
– Ability to earn an income by working remotely
– Flexible work hours, enabling you to create your own schedule
– Reach millions of potential customers through social media platforms such as YouTube, Instagram, and Twitter
– Have the ability to collaborate with big brands and popular figures
– Develop a strong personal brand
Cons:
– Time consuming process of creating content
– Difficulty in reaching target audience as there is much competition from other influencers
– Possible exposure to negative comments from followers
– Relying on social media platforms for your business that may change over time
– Difficulty in finding and maintaining sponsorships or collaborations with brands
– Uncertainty of income due to changes in trends, platforms, and technological advances.