Pros:
– Low startup costs: The capital investment required to start a bottled water business is relatively low compared to many other types of businesses.
– Easy to market: People are already familiar with the product, so there is no need for extensive marketing campaigns or knowledge about the product.
– Good profit margins: The cost of producing bottled water is relatively low, which allows for good profit margins on sales.
– Eco-friendly packaging: Bottled water can be packaged in biodegradable or recyclable materials, making it an eco-friendly option.
Cons:
– Intense competition: The bottled water industry is highly competitive, and there are many established companies that dominate the market.
– High costs of production: While the capital investment may be low, the cost of production can be high due to the need for bottles, labels, and other packaging materials.
– Environmental concerns: Despite efforts to produce eco-friendly packaging, there are still environmental concerns associated with the plastic bottles used for bottled water.
– Heightened regulations: With increased public awareness of health issues related to bottled water, governments have been imposing more stringent regulations on the industry.