Pros:
1. Low Start-up Cost – Niche websites usually require minimal upfront costs, such as web hosting, domain registration and content creation. This makes them an ideal option for budding entrepreneurs who don’t have much capital to invest in their venture.
2. Low Overhead – Since niche websites are often more focused than other types of websites, they don’t require a large team or expansive marketing efforts to be successful. This means that the overhead costs associated with running a niche website can be significantly lower than those associated with larger sites.
3. High Conversion Rates – Niche websites tend to be more focused on a specific topic, which helps them attract a very targeted audience. This target audience is often more likely to convert than a general audience, resulting in higher conversion rates and better returns for the website owner
Cons:
1. Limited Audience – The main downside of creating a niche website is the limited audience it can target. Since niche websites are focused on a very specific topic, they won’t appeal to as wide of an audience as larger, more general sites would. This means that niche websites may have a harder time generating traffic than other types of websites.
2. Highly Competitive – Niche websites are often highly competitive, as they tend to attract a large number of passionate followers. This can make it difficult for new niche websites to stand out from the competition and generate traffic.
3. Lack of Variety – Since niche websites are so focused on one topic, they often lack variety in their content. This can result in a lack of engagement with visitors, who may become bored or uninterested in the content. This can lead to higher bounce rates and lower conversion rates.