Pros:
– Specialized expertise in running shoes, apparel, and accessories
– Ability to cater to the needs of avid runners in the area
– Opportunity to work with local races, sports teams, and other organizations related to running
– Possible discounts from suppliers for bulk orders
– A supportive running community that may drive additional business
Cons:
– High startup costs for the necessary equipment and inventory
– Limited customer base within a specific area
– Seasonal nature of the business; sales often fluctuate with the weather
– Competitors from larger retailers, who may have the ability to offer lower prices
– Difficulty staying organized and on top of inventory demands