1. Choose Your Location – Secure the right space for your dance studio. Consider factors such as size, location, parking availability and neighborhood demographics when making your selection.
2. Get Permits & Licenses – Register with the appropriate local, state and federal agencies in order to qualify for business tax registration and liability insurance.
3. Create a Business Plan – Outline the financial, organizational and marketing aspects of your dance studio. Include competitive analysis, target market assessment, pricing strategy and promotional plan.
4. Market Your Studio – Utilize traditional methods such as print advertising, radio spots and direct mail as well as digital methods such as SEO, PPC campaigns and social media promotions.
5. Gather Your Team – Hire instructors, administrative staff and any necessary support personnel that will help you run your dance studio.
6. Purchase Equipment & Supplies – Outfit your studio with the right equipment and supplies such as mirrors, barres, sound systems and practice materials.
7. Develop Your Curriculum – Create a comprehensive curriculum that reflects your studio’s mission, vision and values as well as each instructor’s individual style.
8. Set Up A Payment System – Consider cash payments, checks, debit/credit cards and automatic billing to ensure your customers can pay for your services.
9. Promote Your Classes – Develop an effective promotional campaign to get the word out about your dance studio and recruit new students.
10. Celebrate Your Grand Opening – Kick off your business with a grand opening event featuring special promotions, giveaways and performances by local dancers or instructors.